Ferrari 296 GTB – Defining Fun To Drive

The 296 GTB, an evolution of Ferrari’s mid-rear-engined two-seater sports Berlinetta concept, represents a revolution for the Maranello-based company as it introduces the new 120° V6 engine coupled with a plug-in (PHEV) electric motor capable of delivering up to 830 cv. The car thus redefines the idea of driving fun to provide pure excitement not only when pursuing maximum performance but also in everyday driving.

The 296 GTB is the first Ferrari road car fitted with a 120°, 6-cylinder turbo engine. The engine structure means that the turbochargers can fit within the “Vee”. This increases its compactness, lowers its centre of gravity, reduces its mass, and helps it achieve extraordinarily high power levels (663 cv). The new Ferrari V6 sets a record of 221 hp/l for specific torque output for a production car.

This is the Italian brand’s second plug-in hybrid, after the SF 90 Stradale that was introduced in 2019. The launch is in line with the supercar maker’s strategy to electrify its lineup to keep pace with tightening emissions regulations. The brand aims to launch its first full-electric model in 2025.

Although it’s a bit slower than the company’s first plug-in hybrid, the SF90 Stradale, it will still reach 100 kilometres per hour in under 3 seconds.

Designed by the Ferrari Styling Centre, the 296 GTB is the most compact Berlinetta to emerge from Maranello in the last decade, thanks to its short wheelbase.

The 296 GTB’s cabin follows the concept of formal purity of the functional elements. When the engine is off, the onboard instruments go black, enhancing the minimalist look of the cabin. Once the capacitive ‘Start Engine’ button is touched, all of the components gradually spring to life via the completely digital interface.